Bring us the brief 
National pavilions
Pavilions are a different commission from a stand: a government or trade body is the client, several companies share the floor, and the country has to read from across the hall. Beauty Sky has built them at Expo 2020, Beautyworld, Arab Health, Gulfood and the World Urban Forum.
What this sector asks for
Pavilions are a different commission from a stand: a government or trade body is the client, several companies share the floor, and the country has to read from across the hall. Beauty Sky has built them at Expo 2020, Beautyworld, Arab Health, Gulfood and the World Urban Forum.
View the full exhibition calendarBuilt and photographed
Gulfood · 2025
Arab Health · 2024
Beautyworld Middle East · 2024A national food pavilion that brought Russian producers together through a family of bright, export-ready brand environments at Gulfood.
A clear national healthcare platform that brought Czech medical companies together under one calm, high-visibility identity.
A contemporary Beauty from Spain platform that organised a broad Spanish beauty offer along a bright, legible visitor street.
A 480 m² Polish beauty platform that gave a diverse group of cosmetics and personal-care brands one clear, welcoming presence at Beautyworld Middle East.
An immersive national environment connecting digital ambition, culture and hospitality through light-led storytelling.
A Czech pavilion story that made the invisible feel immense: a living molecular image expanded into an immersive LED room with the scale and wonder of a galaxy.
The 5D Forest chapter translated Malaysia’s natural richness into an immersive, sensory pavilion journey.
A tactile national marketplace combining natural material, digital storytelling and product discovery.
The second Malaysia Pavilion chapter used luminous tree forms, digital media and a future-facing atmosphere to carry the national story forward.
A clear national framework organised multiple Spanish brands into one coherent and highly visible marketplace.
A national medical pavilion for the Russian Export Center that ran the length of a Tuyap hall, holding a group of healthcare exporters under one country identity.
A national food pavilion at Gulfood holding a group of Afghan producers — dried fruit, honey, saffron and fresh produce — under one country identity on the show floor.
A 1,200 m² Beauty from Spain platform that turned a national beauty programme into a bright, navigable marketplace for international buyers.
The Atomic Clock exhibit inside the Italy Pavilion at Expo 2020 — a 654 m² installation of brass armillary instruments and suspended forms, built into a pavilion designed by others.
A suspended media architecture gave Moscow a bold, legible presence inside a complex international forum.
A 220 m² national pavilion at Arab Health holding a group of Russian medical manufacturers under one identity while giving each its own addressable stand.
A white, linear Beauty from Spain marketplace that translated national identity into a long, highly legible product street.
Before you appoint anyone
The client is a government body or trade association rather than a single brand, several companies share the floor, and the country has to read from across the hall before any one exhibitor does. The commercial and approval process is different from the first meeting.
17 published projects since 2018, including national pavilions at Expo 2020 Dubai, Beautyworld Middle East, Arab Health, Gulfood and the World Urban Forum.
In our own facility in Al Quoz, Dubai. Design, technical development, fabrication, graphics and installation run as one line, which is why a panel that is wrong at midnight during build-up is a drive away rather than a phone call to another country.
The next horizon