Challenge
The brief
Give a large group of Spanish exhibitors a shared national address while preserving clear brand frontages, product discovery and a comfortable route through the pavilion.
← Project indexPavilions · Dubai, UAE
A 1,200 m² Beauty from Spain platform that turned a national beauty programme into a bright, navigable marketplace for international buyers.
Challenge
Give a large group of Spanish exhibitors a shared national address while preserving clear brand frontages, product discovery and a comfortable route through the pavilion.
Design response
Warm timber screens, illuminated Spain markers, a strong central aisle and repeated product bays created a legible rhythm that could scale across the full footprint.
Result
The pavilion made the scale of the Spanish offer visible from the aisle while keeping each participating brand approachable and commercially ready.






Project film
Watch the completed environment move from architecture into audience experience.
Technical delivery
The next horizon