3D video mapping
Projection that takes the shape of the object
A form of spatial augmented reality: real, irregularly shaped structures become the display surface. The stand itself carries the content, so nothing has to be flattened onto a screen.
Bring us the brief 
Brand experience people can walk into
Creative technology
3D video mapping, augmented and virtual reality, interactive solutions and smart mirrors — planned with the stand rather than added to it.
Why it belongs in the build
Technology added late is technology that shows.
Immersive content has become one of the strongest forms of consumer marketing, and on a show floor it is often the only thing that stops someone walking past. But the cabling, the loads, the throw distances and the mounting are structural questions, and they are cheap to answer on a drawing and expensive to answer during build-up.
Because the same team designs the stand and installs the technology, the two are resolved together rather than negotiated between two suppliers on site.
Discuss your standWhat we install
Five capabilities.
Augmented reality
Digital content over the live environment
Visitors point a phone at the stand, or at a printed marker, and animation, video and product detail appear over what they are looking at. Useful where the real product is too large, too early or too confidential to bring.
Virtual reality
For what will not fit on a stand
A headset walkthrough of a plant, a vessel, a building or a process that could never be shipped to a show floor. The visitor sees scale that a rendering on a wall cannot convey.
Interactive solutions
From a touch terminal to speech and facial recognition
Ranging from simple touchscreen terminals to larger installations using speech recognition, facial recognition, robotics or AI. What the visitor does with it is the point, so the interaction is designed against your qualifying questions.
Smart mirrors
The guest at the centre of the content
Movement is tracked and digital content is overlaid onto the visitor's own reflection. They interact with buttons and content on the mirror itself, which draws a crowd and keeps them on the stand.
Before you brief it
Questions about creative technology.
Does the technology have to be planned with the stand?
It works far better that way. Power, data, mounting points, projection throw distances and sightlines are all structural decisions. Solved on the drawing they are invisible; solved on site during build-up they cost time you do not have.
What if our product is too large to bring to the show?
That is the most common reason exhibitors use this. A plant, a vessel or a facility can be walked through in virtual reality, or shown at true scale through video mapping onto the stand structure itself.
Who produces the content?
Content is produced for the installation rather than adapted to it. Send what you already have — renders, CAD, product footage, brand assets — and tell us what a visitor should understand by the end of it.
Is this only for large stands?
No. A single touch terminal or a smart mirror works on a small stand and often outperforms a larger one that has nothing for a visitor to do.
The next horizon