Challenge
The brief
Translate a national story into an environment capable of serving culture, technology, hospitality and visitor flow at the same time.
← Project indexPavilions · Dubai, UAE
An immersive national environment connecting digital ambition, culture and hospitality through light-led storytelling.
The brief in one line
Beauty Sky designed, engineered, built and installed the Estonia Pavilion at Expo 2020 in Dubai, UAE. An immersive national environment connecting digital ambition, culture and hospitality through light-led storytelling.
Work on an Expo 2020 project runs from the first concept through technical drawings, organiser approvals, fabrication, transport, installation and dismantling once the show closes, under one contract and one project manager.
Country Pavilions capabilityChallenge
Translate a national story into an environment capable of serving culture, technology, hospitality and visitor flow at the same time.
Design response
Immersive light, media and spatial sequencing connected the pavilion’s public story with moments of discovery and gathering.
Result
A coherent national experience carried Estonia’s identity from the exterior threshold through to its most immersive interior moments.








Project film
Watch the completed environment move from architecture into audience experience.
Technical delivery
Questions about this project
Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Dubai venue approvals, installation, show-day support and dismantling.
Pavilion delivery, Immersive content, Technical integration, Installation.
6 stands at Expo 2020
The next horizon