Pavilions · Dubai, UAE

Made in Russia

A national food pavilion that brought Russian producers together through a family of bright, export-ready brand environments at Gulfood.

EventGulfood

LocationDubai, UAE

Year2025

AreaProject specific

SectorFood & Agriculture

Challenge

The brief

Create a coherent country-level presence while giving individual food producers enough identity, product visibility and hospitality space for commercial conversations.

Design response

The concept

Distinct red-and-white brand fronts, high-contrast food imagery, illuminated product displays, live screens and welcoming consultation counters formed a connected Made in Russia visitor experience.

Result

The outcome

The pavilion made a broad producer network legible in a busy international food hall, balancing national presence with practical spaces for tasting, discovery and trade meetings.