Challenge
The brief
Present a broad export portfolio in a high-traffic food hall while balancing strong brand visibility, product discovery, hospitality and commercial meetings.
← Project indexExhibitions · Dubai, UAE
A 200 m² pasta and FMCG showcase that used sweeping forms, suspended rings and illuminated product moments to make Tak Makaron feel generous and unmistakable.
The brief in one line
Beauty Sky designed, engineered, built and installed this 200 m² exhibition stand for Tak Makaron at Gulfood 2025 in Dubai, UAE at Dubai World Trade Centre and Dubai Exhibition Centre. A 200 m² pasta and FMCG showcase that used sweeping forms, suspended rings and illuminated product moments to make Tak Makaron feel generous and unmistakable.
Work on a Gulfood project runs from the first concept through technical drawings, organiser approvals, fabrication, transport, installation and dismantling once the show closes, under one contract and one project manager.
Exhibition Design & Build capabilityAll 4 Beauty Sky stands at Gulfood
Challenge
Present a broad export portfolio in a high-traffic food hall while balancing strong brand visibility, product discovery, hospitality and commercial meetings.
Design response
A continuous curved architecture created an open visitor loop, with illuminated shelving, a large digital product wall, a dedicated meeting lounge and a dramatic overhead identity landmark.
Result
The stand turned a packaged-food portfolio into a complete brand environment, combining long-range recognition with tactile product browsing and comfortable trade conversations.




Technical delivery
Questions about this project
Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Dubai venue approvals, installation, show-day support and dismantling.
200 m², built for Gulfood 2025 in Dubai, UAE.
Exhibition environment, Food brand storytelling, Product display, Digital media, Hospitality.
Yes. 4 stands at Gulfood in total, each one listed on the Gulfood page with photographs.
4 stands at Gulfood
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