Exhibitions · Dubai, UAE

Tak Makaron

A 200 m² pasta and FMCG showcase that used sweeping forms, suspended rings and illuminated product moments to make Tak Makaron feel generous and unmistakable.

EventGulfood

LocationDubai, UAE

Year2025

Area200 m²

SectorFood & FMCG

Challenge

The brief

Present a broad export portfolio in a high-traffic food hall while balancing strong brand visibility, product discovery, hospitality and commercial meetings.

Design response

The concept

A continuous curved architecture created an open visitor loop, with illuminated shelving, a large digital product wall, a dedicated meeting lounge and a dramatic overhead identity landmark.

Result

The outcome

The stand turned a packaged-food portfolio into a complete brand environment, combining long-range recognition with tactile product browsing and comfortable trade conversations.