Exhibitions · Dubai, UAE

Moellhausen Fragrances

A historical Moellhausen fragrance environment that used oversized editorial typography, precise white architecture and focused tasting tables to express confidence and craft.

EventBeautyworld Middle East

LocationDubai, UAE

Year2014

AreaProject specific

SectorFragrance & Ingredients

The brief in one line

Moellhausen Fragrances at Beautyworld Middle East 2014.

Beauty Sky designed, engineered, built and installed this exhibition stand for Moellhausen Fragrances at Beautyworld Middle East 2014 in Dubai, UAE at Dubai World Trade Centre. A historical Moellhausen fragrance environment that used oversized editorial typography, precise white architecture and focused tasting tables to express confidence and craft.

Work on a Beautyworld Middle East project runs from the first concept through technical drawings, organiser approvals, fabrication, transport, installation and dismantling once the show closes, under one contract and one project manager.

Exhibition Design & Build capability

All 12 Beauty Sky stands at Beautyworld

Challenge

The brief

Give a specialist fragrance and ingredients house a strong, memorable identity in a busy international beauty exhibition while preserving room for serious trade conversations.

Design response

The concept

A disciplined white frame, statement walls, deep-perspective openings and dedicated sampling tables created a calm gallery for fragrance discovery and private meetings.

Result

The outcome

The stand shows how a clear typographic idea and restrained material palette can turn a technical fragrance offer into an assured, highly legible exhibition experience.

Technical delivery

Fabrication and installation scope.

01Exhibition environment
02Fragrance storytelling
03Spatial design
04Sampling tables
05Hospitality

Questions about this project

Moellhausen Fragrances at Beautyworld Middle East, in detail.

Who built Moellhausen Fragrances's stand at Beautyworld Middle East 2014?

Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Dubai venue approvals, installation, show-day support and dismantling.

What did Beauty Sky deliver on this project?

Exhibition environment, Fragrance storytelling, Spatial design, Sampling tables, Hospitality.

Has Beauty Sky built at Beautyworld before?

Yes. 12 stands at Beautyworld in total, each one listed on the Beautyworld page with photographs.

12 stands at Beautyworld