Exhibitions · Dubai, UAE

ASSAF

A 95 m² stand at Beautyworld Middle East, stand Z5-C14, where the ASSAF horse moved from logo to architecture.

EventBeautyworld Middle East

LocationDubai, UAE

Year2026

Area95 m²

SectorFragrance & Beauty

The brief in one line

ASSAF at Beautyworld Middle East 2026.

Beauty Sky designed, engineered, built and installed this 95 m² exhibition stand for ASSAF at Beautyworld Middle East 2026 in Dubai, UAE at Dubai World Trade Centre. A 95 m² stand at Beautyworld Middle East, stand Z5-C14, where the ASSAF horse moved from logo to architecture.

Work on a Beautyworld Middle East project runs from the first concept through technical drawings, organiser approvals, fabrication, transport, installation and dismantling once the show closes, under one contract and one project manager.

Exhibition Design & Build capability

All 16 Beauty Sky stands at Beautyworld

Challenge

The brief

Give a fragrance house with a strong emblem a stand that carried the mark structurally rather than printing it on a wall, in a hall where every neighbour competes on frontage.

Design response

The concept

Three-dimensional CNC horse sculptures set into the travertine outer walls, and a carved relief wall of horses and forest inside. Flowing curves, two open entrances, warm light recessed into every edge.

Result

The outcome

The emblem reads from the aisle at a distance, then resolves into craft at arm’s length — the same mark working at two scales.

Technical delivery

Fabrication and installation scope.

01Exhibition environment
02CNC sculpture and relief
03Spatial design
04Product display
05Hospitality

Questions about this project

ASSAF at Beautyworld Middle East, in detail.

Who built ASSAF's stand at Beautyworld Middle East 2026?

Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Dubai venue approvals, installation, show-day support and dismantling.

How big was ASSAF's stand at Beautyworld Middle East 2026?

95 m², built for Beautyworld Middle East 2026 in Dubai, UAE.

What did Beauty Sky deliver on this project?

Exhibition environment, CNC sculpture and relief, Spatial design, Product display, Hospitality.

Has Beauty Sky built at Beautyworld before?

Yes. 16 stands at Beautyworld in total, each one listed on the Beautyworld page with photographs.

16 stands at Beautyworld