Exhibitions · Dubai, UAE

Nacomi

A 90 m² beauty environment that turned Nacomi’s multi-brand world into a pink, tactile destination for product discovery, private-label conversations and hospitality.

EventBeautyworld Middle East

LocationDubai, UAE

Year2024

Area90 m²

SectorBeauty & Personal Care

Challenge

The brief

Bring Nacomi, Fluff, Holify and the wider private-label offer together without losing the personality of each brand or making the stand feel like a conventional shelf display.

Design response

The concept

A distinctive drip-edge portal, soft pink architectural frame, sculptural product islands and a dedicated Business Area created a clear journey from aisle recognition to focused commercial conversation.

Result

The outcome

The stand gave a growing beauty portfolio a memorable physical signature while keeping every product family legible, approachable and ready for trade discussion.