Challenge
The brief
Give a number of small independent exporters their own sellable space while the pavilion still reads as one country from the length of the aisle.
Bring us the brief 
← Project indexPavilions · Dubai, UAE
Afghanistan Pavilion
A national food pavilion at Gulfood holding a group of Afghan producers — dried fruit, honey, saffron and fresh produce — under one country identity on the show floor.
EventGulfood
LocationDubai, UAE
Year2021
AreaProject specific
SectorFood & Agriculture
The brief in one line
Afghanistan Pavilion at Gulfood 2021.
Beauty Sky designed, engineered, built and installed the Afghanistan Pavilion at Gulfood 2021 in Dubai, UAE at Dubai World Trade Centre and Dubai Exhibition Centre. A national food pavilion at Gulfood holding a group of Afghan producers — dried fruit, honey, saffron and fresh produce — under one country identity on the show floor.
Work on a Gulfood project runs from the first concept through technical drawings, organiser approvals, fabrication, transport, installation and dismantling once the show closes, under one contract and one project manager.
Country Pavilions capabilityAll 4 Beauty Sky stands at Gulfood
Design response
The concept
A raised red fascia carried the country name above the whole footprint, with an illuminated product banner beneath it. Individual companies took identical white display pods with lit counters and their own signage, so no exhibitor was subordinate to another.
Result
The outcome
Buyers walking the hall read Afghanistan first and individual suppliers second, which is what a country pavilion is for.
Project film
Experience the opening moment.
Watch the completed environment move from architecture into audience experience.
Technical delivery
Fabrication and installation scope.
- 01Pavilion architecture
- 02Multi-exhibitor planning
- 03Product display systems
- 04Signage and lighting
- 05Installation
Questions about this project
Afghanistan Pavilion at Gulfood, in detail.
Who built the Afghanistan Pavilion at Gulfood 2021?
Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Dubai venue approvals, installation, show-day support and dismantling.
What did Beauty Sky deliver on this project?
Pavilion architecture, Multi-exhibitor planning, Product display systems, Signage and lighting, Installation.
Has Beauty Sky built at Gulfood before?
Yes. 4 stands at Gulfood in total, each one listed on the Gulfood page with photographs.
4 stands at Gulfood
More of our work at Gulfood.
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