Challenge
The brief
Give a number of small independent exporters their own sellable space while the pavilion still reads as one country from the length of the aisle.
Bring us the brief 
← Project indexPavilions · Dubai, UAE
Afghanistan Pavilion
A national food pavilion at Gulfood holding a group of Afghan producers — dried fruit, honey, saffron and fresh produce — under one country identity on the show floor.
EventGulfood
LocationDubai, UAE
Year2021
AreaProject specific
SectorFood & Agriculture
Design response
The concept
A raised red fascia carried the country name above the whole footprint, with an illuminated product banner beneath it. Individual companies took identical white display pods with lit counters and their own signage, so no exhibitor was subordinate to another.
Result
The outcome
Buyers walking the hall read Afghanistan first and individual suppliers second, which is what a country pavilion is for.
Project film
Experience the opening moment.
Watch the completed environment move from architecture into audience experience.
Technical delivery
Fabrication and installation scope.
- 01Pavilion architecture
- 02Multi-exhibitor planning
- 03Product display systems
- 04Signage and lighting
- 05Installation
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