Malaysia Pavilion — LED Trees & Digital Malaysia at Expo 2020

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Pavilions · Dubai, UAE

Malaysia Pavilion — LED Trees & Digital Malaysia

The second Malaysia Pavilion chapter used luminous tree forms, digital media and a future-facing atmosphere to carry the national story forward.

EventExpo 2020

LocationDubai, UAE

Year2022

AreaProject specific

SectorGovernment & Tourism

01

Challenge

The brief

Connect the pavilion’s natural identity to innovation and future ambition without losing the warmth of the visitor experience.

02

Design response

The concept

LED tree forms, immersive light and digital storytelling created a memorable transition from rainforest memory to Malaysia’s future.

03

Result

The outcome

The digital chapter gave the pavilion a strong evening presence and a clear, shareable landmark for visitors.

Malaysia Pavilion — LED Trees & Digital Malaysia project view 1

Malaysia Pavilion — LED Trees & Digital Malaysia project view 2

Malaysia Pavilion — LED Trees & Digital Malaysia project view 3

Malaysia Pavilion — LED Trees & Digital Malaysia project view 4

Malaysia Pavilion — LED Trees & Digital Malaysia project view 5

Malaysia Pavilion — LED Trees & Digital Malaysia project view 6

Malaysia Pavilion — LED Trees & Digital Malaysia project view 7

Malaysia Pavilion — LED Trees & Digital Malaysia project view 8

Project film

Experience the opening moment.

Watch the completed environment move from architecture into audience experience.

Technical delivery

Fabrication and installation scope.

01Pavilion delivery
02LED and media integration
03Immersive environments
04Technical coordination
05Installation

The next horizon

What must the world notice next?

Bring us the brief