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A national medical pavilion for the Russian Export Center that ran the length of a Tuyap hall, holding a group of healthcare exporters under one country identity.
The brief in one line
Beauty Sky designed, engineered, built and installed the Russia Pavilion at Expomed Eurasia 2022 in Istanbul, Türkiye at Tuyap Fair and Congress Center, Türkiye. A national medical pavilion for the Russian Export Center that ran the length of a Tuyap hall, holding a group of healthcare exporters under one country identity.
Work on an Expomed Eurasia project runs from the first concept through technical drawings, organiser approvals, fabrication, transport to Istanbul, installation and dismantling once the show closes, under one contract and one project manager.
Country Pavilions capabilityChallenge
Place a number of Russian medical and healthcare companies in an international hall where several countries were exhibiting side by side, giving each exporter a sellable frontage while the pavilion still read as one nation from the aisle.
Design response
A white architecture with the country name repeated in red along the run made the pavilion legible from any approach, tied together by the national tricolour and a red cardiograph line that took the health theme into the structure itself. Each exporter took an open-fronted unit with its own display, screen and meeting seating, with a reception counter at the corner.
Result
A long, multi-company footprint that a buyer could walk without losing the thread, and that read as a single national platform rather than a terrace of separate stands.
Technical delivery
Questions about this project
Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Istanbul venue approvals, installation, show-day support and dismantling.
National pavilion, Multi-exhibitor planning, Product display, Signage and lighting, Installation.
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