Challenge
The brief
House multiple independent exhibitors inside a single national footprint without the pavilion reading as a row of unrelated booths.
← Project indexPavilions · Dubai, UAE
A 220 m² national pavilion at Arab Health holding a group of Russian medical manufacturers under one identity while giving each its own addressable stand.
Challenge
House multiple independent exhibitors inside a single national footprint without the pavilion reading as a row of unrelated booths.
Design response
A raised Russian Federation fascia carried the country identity over the whole footprint; illuminated apex structures and a shared lighting scheme tied the stands together, while each company kept its own counter, fascia and storage.
Result
Visitors read one country first and individual manufacturers second — which is what a national pavilion is for.





Technical delivery
The next horizon