Pavilions · Dubai, UAE

Spain Pavilion

A white, linear Beauty from Spain marketplace that translated national identity into a long, highly legible product street.

EventBeautyworld Middle East

LocationDubai, UAE

Year2018

AreaProject specific

SectorBeauty & Personal Care

Challenge

The brief

Create a coherent country platform for multiple Spanish beauty exhibitors while preserving clear frontages, product shelving and meeting points.

Design response

Repeated Spain towers, warm red flooring, illuminated product bays and a disciplined open frontage created a strong rhythm through the hall.

Result

The pavilion gave the national offer a confident public address and a practical structure for browsing, introductions and buyer meetings.

Technical delivery

The next horizon