Challenge
The brief
Give a large group of Spanish exhibitors a shared national presence while keeping every brand open, visible and commercially approachable.
← Project indexPavilions · Dubai, UAE
A contemporary Beauty from Spain platform that organised a broad Spanish beauty offer along a bright, legible visitor street.
Challenge
Give a large group of Spanish exhibitors a shared national presence while keeping every brand open, visible and commercially approachable.
Design response
Light timber fins, rounded corner towers, a disciplined white display language and violet edge lighting created a calm but highly visible pavilion rhythm.
Result
The pavilion made a wide national offer easy to navigate, balancing shared Spain identity with individual product discovery and trade hospitality.





Technical delivery
The next horizon