Exhibitions · Dubai, UAE

ESTEL

A luminous product landscape that turned linear light, transparent volumes and media into a memorable beauty destination.

EventBeautyworld Middle East

LocationDubai, UAE

Year2023

Area102 m²

SectorBeauty & Cosmetics

The brief in one line

ESTEL at Beautyworld Middle East 2023.

Beauty Sky designed, engineered, built and installed this 102 m² exhibition stand for ESTEL at Beautyworld Middle East 2023 in Dubai, UAE at Dubai World Trade Centre. A luminous product landscape that turned linear light, transparent volumes and media into a memorable beauty destination.

Work on a Beautyworld Middle East project runs from the first concept through technical drawings, organiser approvals, fabrication, transport, installation and dismantling once the show closes, under one contract and one project manager.

Exhibition Design & Build capability

All 12 Beauty Sky stands at Beautyworld

Challenge

The brief

Create a premium product environment with enough visual distinction to stop visitors inside one of the region’s busiest beauty exhibitions.

Design response

The concept

A precise field of illuminated transparent volumes, linear light and large-format content created a clear architectural axis and memorable silhouette.

Result

The outcome

The stand became both a product discovery environment and a visible brand landmark from multiple approaches across the hall.

Project film

Experience the opening moment.

Watch the completed environment move from architecture into audience experience.

Technical delivery

Fabrication and installation scope.

01Experience strategy
02Spatial design
03Engineering
04Fabrication
05Installation

Questions about this project

ESTEL at Beautyworld Middle East, in detail.

Who built ESTEL's stand at Beautyworld Middle East 2023?

Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Dubai venue approvals, installation, show-day support and dismantling.

How big was ESTEL's stand at Beautyworld Middle East 2023?

102 m², built for Beautyworld Middle East 2023 in Dubai, UAE.

What did Beauty Sky deliver on this project?

Experience strategy, Spatial design, Engineering, Fabrication, Installation.

Has Beauty Sky built at Beautyworld before?

Yes. 12 stands at Beautyworld in total, each one listed on the Beautyworld page with photographs.

12 stands at Beautyworld