Challenge
The brief
Give SICAME a strong corporate presence on a busy energy floor, with room to present its solutions and to hold meetings with industry professionals.

Exhibitions · Dubai, UAE
A 100 m² stand for SICAME Group at Middle East Energy 2025, designed and built for an international maker of electrical connection and power distribution solutions.
The brief in one line
Beauty Sky designed, engineered, built and installed this 100 m² exhibition stand for SICAME at Middle East Energy 2025 in Dubai, UAE at Dubai Exhibition Centre (DEC), Expo City Dubai. A 100 m² stand for SICAME Group at Middle East Energy 2025, designed and built for an international maker of electrical connection and power distribution solutions.
As an exhibition stand builder in Dubai, Beauty Sky runs a Middle East Energy project from the first concept through technical drawings, organiser approvals, fabrication, transport, installation and dismantling once the show closes, under one contract and one project manager.
Exhibition stand design and build Booth contractor in DubaiChallenge
Give SICAME a strong corporate presence on a busy energy floor, with room to present its solutions and to hold meetings with industry professionals.
Design response
A modern, open stand with the brand carried overhead, display positions for SICAME's solutions and dedicated meeting areas, taken from concept and 3D visualisation through material selection, production and installation.
Result
A clear, inviting stand where SICAME's identity read from the aisle and visitors could move from the product to a business conversation in the same space.




Technical delivery
Questions about this project
Beauty Sky. The same team took the project from concept and 3D design through engineering, fabrication, Dubai venue approvals, installation, show-day support and dismantling.
100 m², built for Middle East Energy 2025 in Dubai, UAE.
Concept design, 3D design, Production, Installation.
The next horizon
The first concept and 3D design are free. Send the show, the stand size and what it has to do.
Bring us the brief