Challenge
The brief
Show a catalogue of building components without the stand becoming a warehouse, while keeping room for the technical conversations that follow a specification enquiry.
Bring us the brief 
← Project indexExhibitions · Dubai, UAE
AKFA
A 216 m² stand for a building-systems manufacturer, built so the products themselves — windows, doors and profiles — could be opened, touched and tested by visitors.
EventThe Big 5
LocationDubai, UAE
Year2021
Area216 m²
SectorBuilding Materials
Design response
The concept
A dark faceted fascia carried the brand above the aisle; a living green wall and a curved white reception softened the interior; product bays lined the perimeter and enclosed rooms at the back held private meetings and a scale model of the range.
Result
The outcome
Specifiers could handle the product where they stood and move straight into a closed room, with the brand legible from the length of the hall.
Project film
Experience the opening moment.
Watch the completed environment move from architecture into audience experience.
Technical delivery
Fabrication and installation scope.
- 01Exhibition design
- 02Product display systems
- 03Living wall
- 04Meeting rooms
- 05Installation
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